Our team was engaged to create an exit strategy with the sublease of four properties in the quickest possible time frame to help mitigate costs with the closing down of the Masters business. The properties included Hoppers Crossing, Victoria (52,000sqm), Dandenong, Victoria (29,900sqm), Hoxton Park, NSW (50,474sqm) and Acacia Ridge, QLD (13,456sqm).
We identified the top 200 national occupiers based on the amount of warehouse space occupied. This list was critical in determining the target market for such large-scale offerings. A formal overview was created which outlined pallet capacity, logistic travel times between the Port and other key industrial locations around each of the cities, which we showcased to each of these target occupiers. These occupiers were individually approached and presented to, with all outcomes reported back to our client on a monthly basis. A marketing strategy also ran in conjunction with our target list which comprised of onsite signage, press and online advertising.
To date, Colliers has secured DB Schenker who leased Hoxton Park (50,474sqm) and are in negotiations to lease Hoppers Crossing (52,000sqm) to Nivea. Through interstate crosspollination and a targeted leasing strategy, we have uncovered 200,000sqm+ of enquiry.
Our team was engaged to create an exit strategy with the sublease of four properties in the quickest possible time frame to help mitigate costs with the closing down of the Masters business. The properties included Hoppers Crossing, Victoria (52,000sqm), Dandenong, Victoria (29,900sqm), Hoxton Park, NSW (50,474sqm) and Acacia Ridge, QLD (13,456sqm).
We identified the top 200 national occupiers based on the amount of warehouse space occupied. This list was critical in determining the target market for such large-scale offerings. A formal overview was created which outlined pallet capacity, logistic travel times between the Port and other key industrial locations around each of the cities, which we showcased to each of these target occupiers. These occupiers were individually approached and presented to, with all outcomes reported back to our client on a monthly basis. A marketing strategy also ran in conjunction with our target list which comprised of onsite signage, press and online advertising.
To date, Colliers has secured DB Schenker who leased Hoxton Park (50,474sqm) and are in negotiations to lease Hoppers Crossing (52,000sqm) to Nivea. Through interstate crosspollination and a targeted leasing strategy, we have uncovered 200,000sqm+ of enquiry.