Coca-Cola Amatil appointed Colliers International to market and sell their flagship logistics premises 220-260 Orchard Road, Richlands. Colliers International designed the marketing campaign, liaised with the lawyers acting on behalf of Coca-Cola Amatil in finalising the lease documents, such that they protected Coca-Cola Amatil’s long term interests during their proposed 20 year tenure and were acceptable to the purchaser market.
The marketing campaign was planned to attract interest from domestic purchasers, international purchasers and hybrid entities representing both. The marketing team capitalised on its acute understanding of buyer mandates secured through its dominance in the Industrial Capital transactions space. The team utilised Colliers International’s worldwide reach and involved team members from Asia, Europe and America taking this globally recognised brand truly global. The marketing team personally presented to potential purchasers in Korea, Hong Kong and Singapore, as well as across Australia.
The final result was a record breaking yield within the Australian market for an Industrial investment of 5.19% and unconditional exchange of contracts within a relatively short period of time. This transaction is evidence that our team brings an exceptional understanding on qualified capital in the global market, understanding of how to package up lease documents for long WALE transactions, and the ability to clearly communicate and sell the upside of ‘bond-like’ characteristics investment opportunity.
Coca-Cola Amatil appointed Colliers International to market and sell their flagship logistics premises 220-260 Orchard Road, Richlands. Colliers International designed the marketing campaign, liaised with the lawyers acting on behalf of Coca-Cola Amatil in finalising the lease documents, such that they protected Coca-Cola Amatil’s long term interests during their proposed 20 year tenure and were acceptable to the purchaser market.
The marketing campaign was planned to attract interest from domestic purchasers, international purchasers and hybrid entities representing both. The marketing team capitalised on its acute understanding of buyer mandates secured through its dominance in the Industrial Capital transactions space. The team utilised Colliers International’s worldwide reach and involved team members from Asia, Europe and America taking this globally recognised brand truly global. The marketing team personally presented to potential purchasers in Korea, Hong Kong and Singapore, as well as across Australia.
The final result was a record breaking yield within the Australian market for an Industrial investment of 5.19% and unconditional exchange of contracts within a relatively short period of time. This transaction is evidence that our team brings an exceptional understanding on qualified capital in the global market, understanding of how to package up lease documents for long WALE transactions, and the ability to clearly communicate and sell the upside of ‘bond-like’ characteristics investment opportunity.